1. my country's automotive interior market will present a trend of customization, personalization and branding

With the blowout of the number of cars in China, especially the increase in the proportion of CRRC, the increase in the knowledge level and consumption requirements of car owners, the consumption of car accessories will continue to rise, and the more famous and higher-grade car decoration brands will To occupy a larger market share, this war involving products, marketing, and services has just begun. In the future, China's automotive interior market will present a core trend of customization, personalization and branding.

Branding: The current car accessories market has not yet seen a very brand, and there are no large companies that can generate enough influence, but car owners have a very strong branding consumer awareness. This market will produce some mass-owned companies that become car owners to buy accessories. Prioritize. At the same time, there will also be several companies that enjoy car accessories in the field of cars and luxury cars.

　　Customization: Provide personalized car accessories solutions to car owners and satisfy them in a short time. At the same time, car owners can participate in the design and manufacture of car accessories, gradually becoming the requirements of some car owners.

　　Personalization: Customer groups are further subdivided. Age, occupation, car model, car grade, gender, and car owner preferences will all become the reference standards for customer group segmentation. Car accessories will be personalized according to the diversified segmentation of these groups.

　　 In addition, studying the changes in the needs of female car owners and paying attention to fashion will also become a hot spot in the development of the interior industry.

　　2. In the new consumer environment, traditional car accessories distributors urgently need to transform into solution providers and service providers

　　In the current new market and consumer environment, the past car accessories distributors urgently need to be transformed into solution providers and service providers, so that service becomes the driving force of products and projects, and formed products and DIY personalized customization exist at the same time.

After investigation, a certain brand recruits dealers in cities with a large number of cars in the country, establishes terminal outlets, and can provide different grades of decoration according to different brands of cars to form a complete interior solution; and on the basis of products , There is also a DIY custom machine, which can meet the personalized customization requirements of the car owner. The car owner selects the style on the DIY custom machine, adds design elements, and then submits it to the company for implementation. The shop owner will be responsible for providing an introduction to the decoration plan and coordinating the accessories Design and manufacture. In the future, there will be more and more car accessories channel chambers of similar customized business models, which is also the general trend.